Marketing Campaigns
During my time at Hylink Group I was the sole copywriter for the Americas division. My clients included Bosch Global, TCL, UCLA Health and
Estee Lauder Company. My campaigns resulted in three major awards.
TCL Fun-Tastic Party:
Roblox Multimedia Campaign
Award: Hermes Creative Award, Metaverse (Platinum)
TCL became the first television brand within the Roblox metaverse, and both the company and its community responded with genuine excitement.
The Halloween Monster Mash party drew thousands of guests to the week-long, online event generating 131 million total impressions with more than 9 million engagements across Instagram, Meta, Twitter, YouTube and Tik Tok. I wrote every text in the Roblox metaverse and in the social media posts/ads that led up to and through the event.
131M+ 8.9M+ 4K+
Impressions Total Engagement Visits
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Bosch Moving on Up
Awards:
SIA Marketing Effectiveness Award, Integrated Campaign B2B (Platinum)
Shorty Award, Product Feature Video B2B (Finalist)
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Utilizing Bosch's brand book, I created the slogan, "Move at Will", and the tagline, "Mobility and durability you can trust", to highlight how Bosch tools can help workers take on larger projects and increase their value to employers. We created a six-level “job site” to showcase a worker’s evolution and followed them from entry-level in the basement to higher level rooftop solar installation, emphasizing Bosch’s product versatility.
As the campaign's copywriter, I helped develop the storyboard of the commercial, the solo campaign posters and the social media ads, which were used on Bosch's global accounts. We created multiple ads utilizing shots from one commercial with different slogans like, "Do More With Just One Click" and "All You Need in a Bag" Read the case study here.
365 300+ 12K+ 10B+
Markets Channels Media Impressions Earned Fees
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