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BRAND & MARKETING
Here is a collection of my brand and marketing articles from Hylink Digital, including ghostwritten articles for the managing partner, Humphrey Ho. Please click "Read Article" to visit the live link.
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MARRIOTT'S MEDIA NETWORK IS A BILLION-DOLLAR OPPORTUNITY
AdExchanger
The Dow may be down, but Marriott’s stock is up 6.7% from a year ago. And it shows no sign of losing momentum. To what does it owe this success? Much of the continued growth will stem from the hotel group’s debut of its very own ad network.
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NETFLIX AND MICROSOFT IS A PARTNERSHIP BUILT ON BUNDLING
AdExchanger
In mid-July, Netflix announced a partnership with Microsoft, selecting the tech giant for its new advertising and sales agency. Odd, right? The obvious choice was Google, especially with the push for cookieless data. But there’s more than meets the eye to this partnership.
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