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BRAND & MARKETING

Here is a collection of my brand and marketing articles from Hylink Digital, including ghostwritten articles for the managing partner, Humphrey Ho. Please click "Read Article" to visit the live link.

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WHAT DOES THE METAVERSE HAVE IN STORE FOR THE HEALTHCARE INDUSTRY?

Campaign US/Asia-Pacific

How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.

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CAN APPLE AND META PLAY NICE IN THE METAVERSE?

Campaign US

As AR kits become ubiquitous, the battle to sell metaverse hardware will be of secondary importance to the battle for ownership of what the hardware produces, says Hylink's US general manager.

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HOW BRANDS CAN COMBAT A RECESSION THROUGH SINGLES DAY

Campaign US/Asia-Pacific

The managing director of Hylink on three takeaways for brands this 11/11 season.

Hotel TV

MARRIOTT'S MEDIA NETWORK IS A BILLION-DOLLAR OPPORTUNITY

AdExchanger

The Dow may be down, but Marriott’s stock is up 6.7% from a year ago. And it shows no sign of losing momentum. To what does it owe this success? Much of the continued growth will stem from the hotel group’s debut of its very own ad network.

Image by Thibault Penin

NETFLIX AND MICROSOFT IS A PARTNERSHIP BUILT ON BUNDLING

AdExchanger

In mid-July, Netflix announced a partnership with Microsoft, selecting the tech giant for its new advertising and sales agency. Odd, right? The obvious choice was Google, especially with the push for cookieless data. But there’s more than meets the eye to this partnership.

Business Meeting

5 WAYS TO IMPROVE MARKETING DURING A RECESSION

Forbes

To recession-proof your business, you have to recession-proof your marketing and advertising teams. Here are five steps you can take to help achieve this goal.

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